Author Picture By Nick Mihailovski, Product Manager, Google Analytics

Many large companies have unique needs, with dozens of websites and many users. In the past, configuring Google Analytics for these companies was time-consuming and required too many clicks.

We're thrilled to announce a new set of APIs that will make it even easier for large companies to manage multiple websites. These APIs will streamline the Google Analytics setup process, allowing IT teams to programmatically manage and configure Google Analytics, so teams can focus their efforts on analysis and gaining insights.

Account Setup and Configuration APIs
To simplify account setup, we’ve added new APIs to manage Properties, Profiles, and Goals. This reduces the time it takes to build new account structures, and allows you to enable new features across all your existing accounts.



Note: These APIs are currently available in closed beta. Please sign up here to request access.


User Permissions APIs
To reduce the overhead in managing user access, we’ve also added APIs to manage user permissions across all your accounts. With these APIs, you can quickly list which users have access to your accounts. You can also now write programs to sync Google Analytics users with corporate directory services such as LDAP.


The User Permissions APIs are public and can be used today.

Getting Started
To get started, you can find all the API resources on our Google Analytics APIs for Large Companies page. This launch brings new opportunities to developers, IT Teams, and Google Analytics users. Let us know what you think!


Nick Mihailovski oversees the Google Analytics APIs. In his spare time, he likes to travel around the world.

Posted by Scott Knaster, Editor